Selected work
A responsive direct-to-consumer wellness storefront that makes a distinctive seven-day monthly probiotic routine easier to discover, understand, compare, and purchase.
Role
Year
Platform
Category
The situation
Bactose introduces a product format many visitors may not immediately recognize: a probiotic course taken for seven consecutive days as part of a monthly routine. The experience therefore has two jobs at once—build understanding and confidence, then support a clear purchase decision.
Product vision
Create a vibrant, credible commerce experience for dairy lovers that leads with a simple benefit, explains the routine in layers, and lets users move naturally between product discovery, science education, one-time purchase, and subscription management without losing context.
Experience strategy
The journey is organized around progressive disclosure. The homepage communicates the routine in seconds through strong imagery and short benefit statements. Product pages bring together media, quantity, pricing, subscription details, guarantees, and supporting facts. Education and editorial content provide deeper explanations for visitors who need more evidence before purchasing.
Visual direction
The visual system combines warm lifestyle photography with a distinctive pink, peach, and teal palette. Large campaign moments create recognition, while neutral content surfaces, consistent spacing, restrained typography, and reusable commerce patterns protect clarity during detailed product evaluation.
Design architecture
What was hard
Problem
The product follows an unfamiliar seven-day monthly routine, so visitors need to understand the format before they can evaluate it.
Resolution
Structured the experience as progressive education: a concise value proposition first, then routine details, product comparison, science content, and FAQs for users who need more depth.
Problem
One-time purchase and subscription choices can create hesitation when pricing, renewal terms, and cancellation expectations are unclear.
Resolution
Placed both options in one decision area and surfaced price, savings, renewal cadence, commitment, guarantee, and cancellation information alongside the selection.
Problem
The expressive pink, peach, and teal brand system needed to remain energetic without competing with product information on smaller screens.
Resolution
Used strong editorial imagery for discovery, then shifted to restrained white space, repeatable content blocks, and compact interaction patterns during evaluation and purchase.
Design outcome
The resulting experience gives the brand a coherent path from campaign storytelling to purchase. Users can quickly identify the product format, understand how the monthly routine differs from per-meal options, inspect the offer and subscription terms, and continue into educational content when they need more context.
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